Online bookings bring many advantages for both the customer and the company. Regardless of the industry in which your company operates. There are fundamental problems everywhere when it comes to making appointments efficiently. We have listed the 8 most important advantages for you.
8 important advantages of making an appointment online
1. concentration on the activity
Incoming phone calls cause an interruption to the work that is currently being done. No matter whether you are in the middle of a consultation or a patient is in therapy with you. Missed calls and interruptions are the result of phone appointments. If you take into account that a telephone appointment takes about 2 minutes, you could save 1-2 working days a month with online bookings. With online booking, you can focus on your customers and improve your work situation.
2. increase customer satisfaction
Long queues or repeated calls until you can be reached are a thing of the past with online booking. Your customer satisfaction will therefore increase.
3. customer acquisition and 24/7 availability
Our last blog post showed that customers want to make appointments online. This is often due to the fact that customers often want to make an appointment but the store is already closed. So not only are you bookable around the clock, you are also no longer missing out on potential customers.
An example calculation by Schulz (2008) illustrates the importance of independent opening hours: Assuming a physiotherapist who is open from 8 a.m. - 6 p.m. five days a week, this results in an annual opening time of 2600 hours (10 hrs. x 5 d. x 52 w.) (without taking vacations, further training and illness into account). If an online booking tool is used, the annual opening time and thus availability for customers triples to 8,736 hours (24 hours * 7 days * 52 wks.)
4. competitive advantage
Unfortunately, online booking has not yet fully established itself. Many customers switch to another provider if they cannot reach you. Gain a competitive advantage over your competitors and exploit the full customer potential. By using something new, the customer may also perceive you differently as a company and this could lead to an improvement in your image.
5. adherence to deadlines
With e-mail or SMS reminders, your customers are sure not to forget any more appointments. What's more, your customer can add the agreed appointment to their calendar with just one click. This is an efficient way to increase adherence to appointments and save both you and your customers the consequences of a missed appointment.
6. better overview
By connecting to external calendars, you can conveniently save all vacations, absences and public holidays in your existing calendar. Automatic synchronization allows you to achieve optimum utilization of your working hours and avoid idle times and double bookings.
7. no website necessary
Calenso offers its own website solution. This only contains the booking page. You only need to pass the link on to your customers. That's why you don't need your own website. However, you can also enable your customers to book directly on your own website, Facebook page or Instagram profile. Calenso offers various integration options.
8. customers see what is still available
Your customers have their own appointment calendar. Booking appointments together on the phone is usually a little complicated. With online booking, your customer has an overview of all available appointments and can easily compare these with their own appointments and select the best appointment for them.
You too can benefit from more efficient and effective appointment scheduling today. You can find all Calenso functions here. Register now!
