Eva Ivic Junior Marketing Manager
Eva Ivic
Junior Marketing Manager

Number of employees

3'800

In use of

Customer advice in the Metaverse

Head office

St. Gallen

Industry

  • Insurances

Use Case

  • Omnichannel customer advice

Virtual consultations in the insurance industry: Helvetia receives customers in the Metaverse

Ready for the future? What previously only seemed possible in science fiction films has now arrived in the field of insurance advice. The renowned insurance company Helvetia is now offering consultations in the virtual meeting room, where customers can attend with their avatar and immerse themselves in a fully immersive experience. Calenso is the first online appointment scheduling solution in the Metaverse that enables customers to easily and conveniently arrange appointments with insurance advisors. How exactly does it work? We'll explain it to you!

Insurance industry in the metaverse: Opportunities and risks

The metaverse offers both exciting opportunities and challenges for insurance companies. Careful preparation and planning is required to minimize risks and maximize benefits. Companies should therefore follow the metaverse trend closely and prepare for future changes in the digital world in order to remain competitive.

The Helvetia Insurance Group relies on the Metaverse

The Swiss insurance company Helvetia has positioned itself in the metaverse and is now offering customers consultations in a virtual meeting room. The company sees the metaverse as a new world that can be explored together with customers to determine needs and requirements in the virtual space. In a later phase, new insurance solutions can also be developed for the virtual space. The introduction of this innovative business strategy is part of the "helvetia 20.25" strategy, with which the company aims to improve its customer convenience and customer access.

Customer advice in a new dimension

Helvetia offers customers the opportunity to book virtual consultation appointments in the Metaverse. The booking is made online, just like a telephone or face-to-face consultation. After making an appointment, customers receive access data to the virtual meeting room by e-mail. There they meet with the Helvetia specialist as avatars and discuss questions and concerns. The consultation takes place with the help of virtual reality glasses and offers a completely new, interactive and immersive experience.

appointment-booking-at-metaverse-helvetia

Helvetia is breaking new ground: virtual advice in the Metaverse as a future trend

Jan Kundert, Head of Customer and Market Management at Helvetia Switzerland, believes that the company will gain important experience by entering the Metaverse. The company wants to explore the new digital world together with its customers and learn to understand their needs in the virtual space. Kundert emphasizes that the company wants to use the opportunity to prepare for the future of digital change. To this end, innovative business strategies are to be developed in order to offer customers a comprehensive insurance experience in the virtual world as well. This will also help Helvetia to gain insights. As well as to further optimize the customer experience in the virtual space.

Ralph Jeitziner, Head of Sales at Helvetia Switzerland, wants to simplify and modernize access to the company's services. Customer satisfaction is particularly important to him. Jeitziner emphasizes that Helvetia is constantly working on optimizing its services and offering customers a seamless customer experience. This also includes the integration of new technologies such as online appointments or advice in the Metaverse to facilitate customer access and strengthen customer loyalty.

Helvetia 20.25 - Strategy

Helvetia's aim is to set standards in customer convenience and customer access. Helvetia's virtual consultation service in the Metaverse enables customers to interact with a specialist in an innovative way and have issues explained to them. This gives them a completely new experience. The consultation takes place in a virtual meeting room in which customers act as avatars and meet the Helvetia specialist.

From pilot applications to new insurance products

In an initial phase, Helvetia plans to mainly gather experience in the Metaverse to see what new customer needs arise and what opportunities exist for new products and business models. The organization of information events and virtual consulting are the first pilot applications for the company. In a later phase, new products are also conceivable if the need for new insurance solutions becomes more pronounced in the virtual world. The new offering shows that Helvetia is constantly evolving and adapting to the latest technologies in order to offer its customers a first-class experience. Interested customers can register online for a virtual consultation and experience the benefits of the Metaverse at Helvetia.

The most important findings at a glance

The article shows that the metaverse is becoming increasingly relevant as a digital parallel world and could develop into a billion-dollar market in the coming years. The metaverse opens up new possibilities and opportunities for the insurance industry, but also poses challenges. Calenso, in collaboration with Helvetia, is the first online appointment scheduling solution to use the metaverse and offers insurance customers online appointment booking with virtual consultations. Through this innovative business strategy, the company aims to increase customer loyalty and prepare for the future of digital transformation. To summarize, the potential of the metaverse in the insurance industry is seen as forward-looking.

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